MBR: The Business Shelf

The Business Shelf

GS Tutorial for Marketing
Fred L. Miller
ESRI Press
380 New York Street, Redlands, CA 92373-8100
9781559480797, $79.95 www.esri.com

A trial copy of ArcGIS Desktop 9.2 software on DVD is bundled into a
handbook packed with tips on marketing and the specific applications
of geographic information systems to the business industry. Small and
large businesses will find GIS a fine analysis tool for customer
profiling and sales routing: this manual is designed to supplement any
undergraduate marketing program and provides a chapter focus on
marketing relating to curriculum themes at the college level.
Marketing students will find their GIS skills as well as their
marketing tools enhanced, as will any business professional involved
in marketing using GIS tools.

How to Open & Operate a Financially Successful Retail Business
Janet Engle
Atlantic Publishing Group
1405 SW 6th Avenue, Ocala, FL 34471-0640
9781601381163, $39.96 www.atlantic-pub.com

A companion cd rom may make casual library lending a challenge but any
collection strong in retail business 'how to' guides will find the
information accessible and invaluable in How to Open & Operate a
Financially Successful Retail Business. Here are hundreds of tips on
streamlining a business, increasing performance and profitability, and
handling a business structure both before and after opening. The
companion cd-rom packs in all forms used in the book plus a pre-
written editable business plan in Word format. Any would-be retail
store owner will find this a fine introduction.

Essential Guide to Workplace Investigations
Attorney Lisa Guerin
Nolo Press
950 Parker Street, Berkeley, CA 94710
1413306918, $39.99 www.nolo.com

Everything an employer needs to know about investigating and resolving
workplace complaints and issues is packed into this book, making it a
top recommendation for any business library strong in human resources
guides. It's the first on the market to teach businesses how to
investigate and resolve all types of complains, from harassment and
discrimination to workplace violence and employee theft, and walks the
manager through ten basic steps from the initial decision to
investigate to interviewing, gathering and evaluating evidence, and
taking action. All business libraries need this.

Executing Your Strategy
Mark Morgan, Raymond E. Levitt, William Malek
Harvard Business School Press
60 Harvard Way, Boston, MA 02163
9781591399568, $29.95 www.HBSPress.org 1-800-668-6780

To succeed in business it's not just a matter of coming up with good
ideas, it's being able to come up with good ideas along with effective
ways to implement them. "Executing Your Strategy: How to Break It Down
& Get It Done" is the collaborative effort of Mark Morgan (Chief
Learning Officer, IPSolutions Inc. and Practice Director of the
Stanford Advanced Project Management Program), Raymond E. Levitt
(Professor of Civil and Environmental engineering, Stanford
University, and Academic Director of the Stanford Advanced Project
Management Program), William Malek (Strategy Execution Officer,
Strategy2Reality LLC). Corporate executives are show how they can
transform strategies into action and in the process, insure successful
business outcomes. Six basic steps in this process are covered
exhaustively: Ideation; Vision; Nature (corporate culture);
Engagement; Synthesis; and Transition. These are principles and
concepts that apply to profit-making and non-profit organizations and
enterprises alike. Articulate, informative, thoughtful and thought-
provoking, "Executing Your Strategy" is a compendium of practical
'tips, tricks and techniques' that should be considered 'must reading'
for anyone with a management responsibility, and is a highly
recommended, core addition to academic and community library Business
Management & Leadership Studies reference collections.

Looks
Gordon L. Patzer, Ph.D.
Amacom
1601 Broadway, New York NY 10019
0814480543, $23.00 www.amacombooks.org

College-level collections strong in social science, business and
psychology alike will appreciate LOOKS: WHY THEY MATTER MORE THAN YOU
EVER IMAGINED, a review of the history and modern research surrounding
appearance. From how medical personnel give more attention to healthy
babies to how teachers except better-looking children to perform
better, LOOKS delves into the underlying influences on success - and
dispels many myths. General-interest collections will also find it a
popular pick.

The World's Business Cultures and How to Unlock Them
Barry Tomalin and Mike Nicks
Thorogood
c/o Stylus Publishing
P.O. Box 605, Herndon, VA 20172-0605
1854183699, $24.95 www.thorogoodpublishing.co.uk

Why do business negotiations between people of different cultures
often turn into disasters? Even between countries which seem similar,
such communications often fail - and so here a model is presented for
unlocking all world business cultures, based on a blend of knowledge
about cultural information, behavior patterns, values, preferences and
common areas of cultural difference affecting communication. Chapters
offer a step-by-step survey of knowledge and cultural awareness
covering behavior patterns and common communication challenges, and
come from a cross-cultural consultant and media coach who provide
experienced insights. Business libraries will find this an essential
pick.

Optimizing Luck
Thomas Meylan and Terry Teays
Davies-Black Publishers
1055 Joaquin Road, 2nd Floor, Mountain View, CA 94043
978089106226, $27.95 www.daviesblack.com

Disasters happen and the key to business success often lies in being
flexible enough to respond to emergencies. OPTIMIZING LUCK provides
the tools and techniques for creating a corporate culture that
nurtures customer satisfaction and peak performance regardless of
emergencies and changes. The authors have created one of the longest-
lasting astronomy satellite projects and in this profile they combine
their science knowledge with business management techniques to provide
an analysis of business success.

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