The Economic Studies Shelf
The Economics and Financing of Media Companies, second edition
Robert G. Picard
Fordham University Press
University Box L, 2546 Belmont Ave
Bronx, NY 10458
9780823232574, $24.00,
www.fordhampress.com
Media is truly a unique business that has its place embedded in
society. "The Economics and Financing of Media Companies" analyzes the
economic aspects of the media and how money pushes their ideas and how
the media. The concept of media is constantly shifting and changing,
which leads to a business model that must constantly evolve with the
times to stay ahead of their competitors. A fascinating breakdown of
mass media, its marketing and economics, and its unique nature in the
business world, "The Economics and Financing of Media Companies" is a
strong addition to any economics, business, or media studies library
collection.
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