MBR: The Economic Studies Shelf

The Economic Studies Shelf

The Economics and Financing of Media Companies, second edition
Robert G. Picard
Fordham University Press
University Box L, 2546 Belmont Ave
Bronx, NY 10458
9780823232574, $24.00, www.fordhampress.com

Media is truly a unique business that has its place embedded in
society. "The Economics and Financing of Media Companies" analyzes the
economic aspects of the media and how money pushes their ideas and how
the media. The concept of media is constantly shifting and changing,
which leads to a business model that must constantly evolve with the
times to stay ahead of their competitors. A fascinating breakdown of
mass media, its marketing and economics, and its unique nature in the
business world, "The Economics and Financing of Media Companies" is a
strong addition to any economics, business, or media studies library
collection.

EDITOR'S NOTE:

The Midwest Book Review is an organization of volunteers committed to
promoting literacy, library usage, and small press publishing. We
accept no funds from authors or publishers. Full permission is given
to post any of these reviews on thematically appropriate websites,
newsgroups, listserves, internet discussion groups, organizational
newsletters, or to interested individuals. Please give the Midwest
Book Review a credit line when doing so.

The Midwest Book Review publishes the monthly book review magazines
"California Bookwatch", "Internet Bookwatch", "Children's Bookwatch",
"MBR Bookwatch", "Reviewer's Bookwatch", and "Small Press Bookwatch".
All are available for free on the Midwest Book Review website at www
(dot) midwestbookreview (dot) com

Anyone wanting to submit books for review consideration can send them
to:

James A. Cox, Editor-in-Chief
Midwest Book Review
278 Orchard Drive
Oregon, WI 53575-1129

To submit reviews of any fiction or non-fiction books, email them to
Frugalmuse (at) aol (dot) com (Be sure to include the book title,
author, publisher, publisher address, publisher website/phone number,
13-digit ISBN number, and list price).

James A. Cox, Editor-in-Chief
Midwest Book Review