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REVIEWS: The X-Axis - 12 November 2006

 
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Paul O'Brien

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Since: Oct 28, 2007
Posts: 66



(Msg. 1) Posted: Sun Nov 12, 2006 11:12 pm
Post subject: REVIEWS: The X-Axis - 12 November 2006
Archived from groups: rec>arts>comics>marvel>xbooks, others (more info?)

THE X-AXIS
12 November 2006
================

For more links, cover art, archived reviews, and information on the
X-Axis mailing list, visit http://www.thexaxis.com

------------

This week:

NEW X-MEN #32 - "Whatever Happened to Wither?"
by Craig Kyle, Chris Yost, Mike Norton and Dave Meikis

WISDOM #1 (of 6) - The Rudiments of Wisdom, part 1 of 6
"The Day the Fairies Came Out"
by Paul Cornell, Trevor Hairsine and Paul Neary

STORMWATCH: PHD #1
by Christos Gage and Doug Mahnke

------------

Okay, let's start with a couple more points on the adverts before moving
on.

First of all, while the quantity is still absurd this week, there's
actually a marginal improvement in placement. We no longer have a
single page of story stranded in amongst five adverts. Some shuffling
has been done. It's still nowhere near remotely acceptable, but at
least it's marginally less obnoxious. In fairness, I have no doubt that
there are at least some people in Marvel's editorial offices gazing at
this month's advert count with despair and trying to make the best of
it.

Secondly, Joe Quesada's explanation of the situation can be found over
at Newsarama, and - in plain English - boils down to "Yeah, we did say
we wouldn't do it again, but when we were actually offered all the
money, we thought, screw you. Turn down adverts merely because all the
pages had already been sold? Whoever heard of such a thing?"
Interesting fact: these books were solicited at 32 pages (which must
include the adverts, since the stories only ever clock in at 23). New
X-Men #32 actually shipped with 48 pages, and the extra 16 are all
adverts. Come to think of it, does that even count as conforming to the
solicitation? It's not a merely aesthetic matter - the over the course
of the month, it's actually a considerable extra weight, and somebody
has to pick up the shipping costs. Last year, as I understand it,
Marvel dumped the whole cost on the retailers, who found themselves
paying for some unexpectedly heavy comics, and getting no extra revenue
in return.

Thirdly, it's been pointed out to me that if you're so minded, there's
this new-fangled file-sharing technology which allows you to avoid the
adverts altogether. And it's free! Now, personally, I don't condone
copyright infringement. But that aside, comics publishers have one big
practical point in their favour when it comes to this issue: online
comics are an awful format, totally lacking in portability, and
requiring the reader to squint at a screen. Obviously, the more
unreadable the actual comics become, the more attractive any other
option appears. This seems an unwise line of thought for publishers to
be encouraging.

Okay, with those points covered, let's move on to the advert-drenched
NEW X-MEN #32.

This is a single-issue transition story, doubling as an epilogue to the
last year's storylines, and as a catch-up on what happened to supporting
character Wither after he ran away several months ago. As with most of
Craig Kyle and Chris Yost's run on this title, it doesn't quite work.
There's a reasonable solid agenda behind it all, but somehow it isn't
clicking.

Last year's stories were all based on an attempt to hammer home the idea
that it was a new and dangerous world post-House of M, and that this
title is now an action book. Unfortunately, the writers went about that
with a string of seemingly random killings, which went on far, far
longer than necessary. By the end of the year, readers were pretty much
deadened to the whole thing; New X-Men had become a literal example of
overkill.

Regrettably, this issue turns out to be a fitting epilogue, as the cast
attempt to mourn their fallen characters, and then realise they have
nothing to say about them. Laurie Collins seems to be of interest
solely as a love interest. Icarus' mother turns up to collect his body,
and spends more time talking about the early days of Cannonball. The
whole exercise feels like it's going through the motions.

Meanwhile, in his half of the story, Wither is still engaged in the
traditional pastimes of adolescent mutants: living rough, and angsting.
A bit of angst is all very well. The X-Men formula was built on it.
But god, all this boy does is angst. Is there nothing else to him? By
this stage, the character has been around for years; surely we should
have moved past this by now. On the plus side, Kyle and Yost seem to
have plans for the character. Perhaps they'll finally move him onto
something else. But there's no immediate sign of it, and frankly, I'm
just bored with this kid's whining.

There's nothing fundamentally wrong with this book; the story concepts
are decent enough, the characters have potential. And it has guest art
this month from the reliable Mike Norton, whose contributions are always
a welcome sight. This ought to be working, and really, all it needs is
a bit of tweaking to help it bring out the characters and shake off the
cloud of despondency that hangs over the proceedings.

But somehow the whole thing isn't coming to life. It's missing that
vital spark.

Rating: B-

LINKS:
http://www.marvel.com
http://ihatemike.com (Mike Norton)

------------

After a period in virtual abeyance, Marvel seem to have rediscovered
their adults-only Max imprint. It would be interesting to know what
prompted this change of heart. It seems like only a few months ago that
Marvel were shifting Supreme Power out of the Max imprint, with veiled
mutterings that Marvel simply didn't intend to support its mature
readers titles.

Well, despite Marvel's assumptions, the relaunch of Supreme Power didn't
do much to help sales at all. Perhaps that contributed to their
rethink. In any event, we now have a range of new Max miniseries, among
them Paul Cornell and Trevor Hairsine's WISDOM.

This isn't the first time we've had a mature-readers X-book. The
late-eighties curio Havok & Wolverine: Meltdown got there first. But
Wisdom is the first book to do it in many years. Frankly, on reading
it, it's hard to see quite why it's come out under a mature readers
banner. A bit of inessential swearing aside, there's really nothing
here that would seem out of place in a mainstream title. If you're
looking for a Vertigo type of book... well, this isn't it.

But let's not hold that against it. Ignoring the mature readers banner
(or more accurately, the "Explicit Content" warning), what's it like as
a series? Pretty darned good, actually.

Writer Paul Cornell is best known as a contributor to Doctor Who,
particularly during the lengthy stretch when the show was off the air
but the BBC were producing incredibly convoluted and continuity-laden
tie-in novels aimed at the hardcore fanbase. On art, we've got Trevor
Hairsine, a surprisingly high-profile artist for such an oddball
project. The big problem with Hairsine is that his Bryan Hitch
influence extends beyond the art, which is very good indeed, to his
scheduling - issue #2 has already been rescheduled to January 2007, and
issue #3 hasn't even been solicited yet. Oh dear.

Fortunately, issue #1 holds up quite nicely as a story in its own right,
so the wait won't be too disruptive. Cheerfully ignoring Excalibur
altogether, Cornell has Wisdom as the leader of the in-house superhumans
of British intelligence's MI-13, leading them into battle against
invading fairies from Otherworld. If you're worried about the
continuity, this would fit nicely enough before M-Day, but it's really
not the sort of book where you should be worrying about that kind of
thing.

Basically, it's Pete Wisdom and a gang of oddballs beating up fairies in
a retaliatory strike - "We will show the little gossamer bastards we
will respond to aggression" - and it's great fun. It's witty, it's got
beautiful art, it's clearly not taking itself at all seriously, and it's
still remembered to throw in a couple of interesting ideas about how the
UK relates to its past (although why American readers should be expected
to care, I have no clue). It's tremendously entertaining stuff. Oh,
and it has a sensible quantity of adverts.

Now, a couple of weeks back, I observed that Frank Tieri's take on Pete
Wisdom in the parent title, New Excalibur, had badly missed the mark.
To be honest, Cornell misses it just as badly, but in the opposite
direction. Somewhere along the line, Cornell seems to have lost the
memo about Wisdom being a misanthropic git. In this series, he's suave,
endearing and beloved.

A strong case can be made that this is simply not the pre-established
character, in any recognisable form. I would have a lot of sympathy for
that view. But quite honestly I don't care, because I enjoyed this a
hell of a lot more than I expected to. And frankly, this version of
Wisdom, plus his supporting cast, makes for a better team book than
anything we've seen in New Excalibur itself. It's the absurd details
that make it shine, like Wisdom's team briefing on safety in Avalon.
("Do not join the Round Table. Don't eat anything. Don't pull anything
from anything. Don't marry anything.")

Choice of imprint notwithstanding, this isn't especially grown-up stuff.
But it's enormously good fun, which is far more important.

Rating: A

LINKS:
http://paulcornell.blogspot.com

------------

The ongoing WildStorm relaunch is still in progress, and the latest book
to get an overhaul is poor, beleaguered STORMWATCH.

StormWatch has always lurched from concept to concept. Originally they
were just a fairly generic UN-sponsored superhero team who played second
fiddle to higher profile characters like WildCATS. Then Warren Ellis
wrote it for a while, and ended up turning it into the Authority. But
we don't need two Authorities, so when the StormWatch name was dusted
off, it became a military anti-superhero strike force, a sort of less
puerile version of The Boys. And then it was a government superhero
team for a bit.

Basically, it's a name that can be applied to virtually anything, as
long as it has something to do with the government trying to respond to
superhero type things, however loosely. Christos Gage is the latest
writer to wrestle with the concept, and his take is StormWatch: PHD,
with the acronym standing for "Post Human Division."

This time round, the idea is that budget cuts have put paid to all the
expensive stuff - partly because the Halo Corporation are picking up the
slack over in WildCATS, churning out robot superheroes by the dozen.
With those things around, StormWatch are now surplus to requirements as
a big superhero team. Instead, they're now just part of the police, and
they're a group of experts who deal with superhero affairs with whatever
resources they can scrape together.

So they're the cops who police superheroes, from the look of it. It's a
perfectly viable approach, but haven't we already done this with DC's
Gotham Central title? StormWatch needs to find its own angle, and from
the look of it, the approach is that they're not just normal cops
dealing with bizarre crimes. They're people from the periphery of the
superhero world, more like a black ops squad in tone.

It's hard to pin down, in any more detail, what this book is going to be
like. The first issue is a gathering-of-the-team book, in which
Battalion goes around interviewing the future candidates. Problem is,
there's an awful lot of them, without much in the way of an overall
plot. It ends up terribly bitty, and rather than feeling as though I'm
meeting the characters, I feel more as if somebody's running over a
summary with me. There are some interesting ideas in there, but they're
all fighting for space, and nothing really comes to the fore.

As a concept, it's potentially interesting. But the first issue doesn't
draw me in. Perhaps it'll hit its stride once the team-gathering phase
is out of the way.

Rating: B-

LINKS:
http://www.wildstorm.com

------------

Also this week...

CIVIL WAR: YOUNG AVENGERS & RUNAWAYS #4 - Not quite as detached from the
crossover as Civil War: X-Men was, but it's getting there. The
crossover is really just an excuse to get the two teams together, to
keep Young Avengers on the shelves in some form, and to bring back, of
all people, Marvel Boy. Not bad as these things go, but I'd expected
better from the creators. Zeb Wells is a quirky and imaginative writer,
but here he's just playing it straight, and it doesn't bring out the
best in him. Artist Stefano Caselli has some major lapses of clarity and
a big problem with making the characters too similar to each other,
which is a shame, since there's a certain rubbery charm to his figures.
Overall, it's adequate but not much more. B-

ULTIMATE X-MEN #76 - Hot on the heels of Ultimate Cable, it's Ultimate
Bishop. Yes, this arc has two simultaneously time-travel paradoxes for
the price of one! Still, Robert Kirkman is building up the plot nicely,
focussing on the action rather than overloading us with baffling
time-travel problems. Ben Oliver is proving to be an impressive artist
for the action sequences, and while the underlying "I have come back
from the future to change history" stuff is old hat, it's still an
energetic take. B+
http://www.robertkirkman.com

WOLVERINE: ORIGINS #8 - I have to admit, the pacing on this book has
improved tremendously. It's shaken off the extreme sluggishness of
Daniel Way's early stories, and this arc seems to be a lot tighter. On
the downside, it's still just an okay arc at best; no matter how you
spin it, it's still just Wolverine fighting Omega Red over a macguffin
from 1991, which wasn't that interesting the first time. But we're
definitely moving in the right direction here, and the book no longer
seems self-indulgent. B
http://www.badpressonline.com (Daniel Way)

------------

There's more from me at If Destroyed, and if you're desperate for more
Article 10 columns, you can always hunt through the archives on Ninth
Art.
http://ifdestroyed.blogspot.com
http://www.ninthart.com

Next week, Astonishing X-Men #18 sneaks out a month late. Cable &
Deadpool #34 gets back to normal business after the crossover season.
And there's X-Men: First Class #3 - somewhat to my surprise, since I
have no recollection of issue #2. It must have slipped by me, but
normally people e-mail when that sort of thing happens, so apparently
I'm not alone.

--
Paul O'Brien

THE X-AXIS - http://www.thexaxis.com
IF DESTROYED - http://ifdestroyed.blogspot.com
NINTH ART - http://www.ninthart.com

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saxon.brenton

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Since: Sep 28, 2006
Posts: 3



(Msg. 2) Posted: Sun Nov 12, 2006 11:12 pm
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On Sunday 12 November 2006 Paul O'Brien wrote:

> NEW X-MEN #32 - "Whatever Happened to Wither?"
> by Craig Kyle, Chris Yost, Mike Norton and Dave Meikis
[...]
> Regrettably, this issue turns out to be a fitting epilogue, as the cast
> attempt to mourn their fallen characters, and then realise they have
> nothing to say about them. Laurie Collins seems to be of interest
> solely as a love interest. Icarus' mother turns up to collect his body,
> and spends more time talking about the early days of Cannonball. The
> whole exercise feels like it's going through the motions.

I'm probably being macarbe, but I was mildly amused by the fact that
the death of Icarus seems to be a 'Men In Refrigerators' moment for
Dust in pretty much the same way that the death of Wallflower is a
'Women in Refrigerators' moment for Exilir and Hellion. Nothing like
the equal opportunities chance for someone of either gender to be
treated as nothing more that a deceased love interest whose death
induces character-building angst in their loved ones.

---
Saxon Brenton - Uni of Technology, city library, Sydney Australia
The GIRL GENIUS comic of Phil and Kaja Foglio is now online at:
www.girlgeniusonline.com

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user1320

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Since: Feb 12, 2004
Posts: 117



(Msg. 3) Posted: Tue Nov 14, 2006 7:09 pm
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"Paul O'Brien" <paul.TakeThisOut@esoterica.demon.co.uk> wrote

> Thirdly, it's been pointed out to me that if you're so minded, there's
> this new-fangled file-sharing technology which allows you to avoid the
> adverts altogether. And it's free! Now, personally, I don't condone
> copyright infringement. But that aside, comics publishers have one big
> practical point in their favour when it comes to this issue: online comics
> are an awful format, totally lacking in portability, and requiring the
> reader to squint at a screen.

I thought this too until the other day when a friend of mine showed me how
to do it. He simply flips his laptop on its side and the software lets him
view the page sideways too. As the sideways laptop screen is roughly the
same size a comic page, it looks very good. He now slabs his proper comics
completely unread and just reads them online - which is bizarre but seems to
make some kind of moral sense to him.

After I saw that I thought it's only a matter of time before comics go the
same way as music and start distributing online as a priority.
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Fallen

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Since: Jun 19, 2005
Posts: 100



(Msg. 4) Posted: Tue Nov 14, 2006 9:13 pm
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teepee wrote:

>"Paul O'Brien" <paul.RemoveThis@esoterica.demon.co.uk> wrote
>
>>Thirdly, it's been pointed out to me that if you're so minded, there's
>>this new-fangled file-sharing technology which allows you to avoid the
>>adverts altogether. And it's free! Now, personally, I don't condone
>>copyright infringement. But that aside, comics publishers have one big
>>practical point in their favour when it comes to this issue: online comics
>>are an awful format, totally lacking in portability, and requiring the
>>reader to squint at a screen.
>>
>>
>
>I thought this too until the other day when a friend of mine showed me how
>to do it. He simply flips his laptop on its side and the software lets him
>view the page sideways too. As the sideways laptop screen is roughly the
>same size a comic page, it looks very good. He now slabs his proper comics
>completely unread and just reads them online - which is bizarre but seems to
>make some kind of moral sense to him.
>
>After I saw that I thought it's only a matter of time before comics go the
>same way as music and start distributing online as a priority.
>
>

Normal PC screens are now much larger than a comic page (I can view 2
pages at a time and both are larger than a standard comic) and thereare
both PCs and latops where you can actually swivel the screen to be
portrait instead of landscape.

Online comics are 'far' from an awful format. The only real factor is
portability and that's simply 6 of one and half a dozen of the other.
Sure you can more easily carry 'a' comic than a laptop but my laptop has
about 10 'thousand' comics on it. Let's see you slip those in your
briefcase.

Fallen.
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user1320

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Since: Feb 12, 2004
Posts: 117



(Msg. 5) Posted: Tue Nov 14, 2006 10:50 pm
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"Fallen" <fallen.RemoveThis@ntlworld.com> wrote

> Online comics are 'far' from an awful format. The only real factor is
> portability and that's simply 6 of one and half a dozen of the other. Sure
> you can more easily carry 'a' comic than a laptop but my laptop has about
> 10 'thousand' comics on it. Let's see you slip those in your briefcase.

What I'd be very interested to know is - how much of the cover price of a
comic pays for distribution, corporate profit etc and how much do we save by
subsidising with advertising. I suspect we're now in an iTunes situation -
a (let us say) 50 cent per comic download system would prosper, but if they
were offered at cover price, even without adverts, people would feel ripped
off and it wouldn't catch on.

Might it therefore only be possible with creator owned material?
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hogfat

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Since: Mar 10, 2004
Posts: 47



(Msg. 6) Posted: Wed Nov 15, 2006 6:18 am
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"teepee" said:

> What I'd be very interested to know is - how much of the cover price of a
> comic pays for distribution, corporate profit etc and how much do we save by
> subsidising with advertising.

One can always attempt some rough estimations. Marvel sells to Diamond at
around 35-40% of cover price, if I'm not mistaken.

Overall U.S. (+UK) Market (in millions US per http://www.cbgxtra.com)
July: 34.97 (38.27); 40.42% = $14.13 ($15.47)
August: 37.43 (41.65); 36.30% = $13.58 ($15.12)
September: 30.81 (34.12); 41.32% = $12.73 ($14.10)

So the total retail of Marvel's direct market sales during these three months
should have been approximately $40.45 ($44.69) million. 35% of that is $14.16
($15.64) million, 40%: $16.18 ($17.87). Marvel's states in their third quarter
report that its publishing division achieved net sales of $30.9 million and
operating income of $13.1 million ($17.8 million operating expenses).

Assuming the numbers I have for the direct market are right, sales to comic
shops cover almost all operating expenses, coming $3.7 million short in the
worst estimate. (Though it's quite likely that all these sales aren't reflected
in Marvel's three months ending 09.30.06, June 2006 seems to reflect slightly
higher sales and estimating any further residual income from earlier in the year
proves too involved for this excercise.)

But the direct market isn't the only channel for Marvel's comics and trade
paperbacks, there's also the regular book market (handled through Diamond, but
not reflected in their sales charts). Unfortunately, book market sales are not
so readily available, but Brian Hibbs has published BookScan's
(http://www.newsarama.com/Tilting2_0/Tilting25.htm) last week numbers the past
three years. The 25 Marvel books on the 2005 list carry a total retail price
around $2.4 million for the year, or about $600 000 per quarter. In reality
this number tells us almost nothing as the book market also has discounts,
however, BookScan only covers about 70% of the book market and each year Marvel
releases on the order of 10+ times the number of books listed. While Marvel's
revenue for the books on the list may only be about 50% ($300 000), the total
book market may bring at least $3 million in revenue per quarter.

Working with the realistic worst case assumption that Marvel's sales through
Diamond fall $2.2 million short of covering operating expenses (Diamond UK
cannot be ignored), the book market seems to help publishing break even. It's
also necessary to note that net sales increased $5.1 million in the 2006 third
quarter. Checking back at cbgxtra, Diamond would seem to bring $3.6 million of
that increase, with only 2006 accounting for UK sales. Now I'm working with a
net income estimate of $4.5 million a quarter through book market sales, which
seems short to me, but maybe not. So I'll guess that advertising then brings
~$10 million a quarter or 33% of net income.

It seems that, for Marvel, ads may just be all gravy, but gravy looks good to
the investors.

> I suspect we're now in an iTunes situation - a (let us say) 50 cent per comic
> download system would prosper, but if they were offered at cover price, even
> without adverts, people would feel ripped off and it wouldn't catch on.

It seems to me that the iTunes situation is exactly the situation where people
"would" feel ripped off (and I'd think they should), though they don't.

> Might it therefore only be possible with creator owned material?

Rich Johnston's Flying Friar comes to mind as a creator owned material offered
at cover price without many complaints.

--
the X-Database
http://www.fermium.org
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wmgfrgsn

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Since: Jan 12, 2004
Posts: 233



(Msg. 7) Posted: Wed Nov 15, 2006 4:19 pm
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On Wed, 15 Nov 2006 06:18:25 GMT, "hogfat" <hogfat.RemoveThis@dizzle.orgies> wrote:

>"teepee" said:
>
>> What I'd be very interested to know is - how much of the cover price of a
>> comic pays for distribution, corporate profit etc and how much do we save by
>> subsidising with advertising.
>
>One can always attempt some rough estimations. Marvel sells to Diamond at
>around 35-40% of cover price, if I'm not mistaken.
>
>Overall U.S. (+UK) Market (in millions US per http://www.cbgxtra.com)
>July: 34.97 (38.27); 40.42% = $14.13 ($15.47)
>August: 37.43 (41.65); 36.30% = $13.58 ($15.12)
>September: 30.81 (34.12); 41.32% = $12.73 ($14.10)
>
>So the total retail of Marvel's direct market sales during these three months
>should have been approximately $40.45 ($44.69) million. 35% of that is $14.16
>($15.64) million, 40%: $16.18 ($17.87). Marvel's states in their third quarter
>report that its publishing division achieved net sales of $30.9 million and
>operating income of $13.1 million ($17.8 million operating expenses).
>
>Assuming the numbers I have for the direct market are right, sales to comic
>shops cover almost all operating expenses, coming $3.7 million short in the
>worst estimate. (Though it's quite likely that all these sales aren't reflected
>in Marvel's three months ending 09.30.06, June 2006 seems to reflect slightly
>higher sales and estimating any further residual income from earlier in the year
>proves too involved for this excercise.)
>
>But the direct market isn't the only channel for Marvel's comics and trade
>paperbacks, there's also the regular book market (handled through Diamond, but
>not reflected in their sales charts). Unfortunately, book market sales are not
>so readily available, but Brian Hibbs has published BookScan's
>(http://www.newsarama.com/Tilting2_0/Tilting25.htm) last week numbers the past
>three years. The 25 Marvel books on the 2005 list carry a total retail price
>around $2.4 million for the year, or about $600 000 per quarter. In reality
>this number tells us almost nothing as the book market also has discounts,
>however, BookScan only covers about 70% of the book market and each year Marvel
>releases on the order of 10+ times the number of books listed. While Marvel's
>revenue for the books on the list may only be about 50% ($300 000), the total
>book market may bring at least $3 million in revenue per quarter.
>
>Working with the realistic worst case assumption that Marvel's sales through
>Diamond fall $2.2 million short of covering operating expenses (Diamond UK
>cannot be ignored), the book market seems to help publishing break even. It's
>also necessary to note that net sales increased $5.1 million in the 2006 third
>quarter. Checking back at cbgxtra, Diamond would seem to bring $3.6 million of
>that increase, with only 2006 accounting for UK sales. Now I'm working with a
>net income estimate of $4.5 million a quarter through book market sales, which
>seems short to me, but maybe not. So I'll guess that advertising then brings
>~$10 million a quarter or 33% of net income.
>
>It seems that, for Marvel, ads may just be all gravy, but gravy looks good to
>the investors.
>
>> I suspect we're now in an iTunes situation - a (let us say) 50 cent per comic
>> download system would prosper, but if they were offered at cover price, even
>> without adverts, people would feel ripped off and it wouldn't catch on.
>
>It seems to me that the iTunes situation is exactly the situation where people
>"would" feel ripped off (and I'd think they should), though they don't.
>
>> Might it therefore only be possible with creator owned material?
>
>Rich Johnston's Flying Friar comes to mind as a creator owned material offered
>at cover price without many complaints.

Phil and Kaja Foglio took Girl Genius online two years ago now, and Kaja
Foglio says they should have done it years earlier. The comic is free
(three pages a week) and they basically use it to hype interest in the dead
tree collections, it's apparently been working magnificently for them.

--
"Oh Buffy, you really do need to have
every square inch of your ass kicked."
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baines

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Since: Mar 08, 2004
Posts: 406



(Msg. 8) Posted: Wed Nov 15, 2006 7:33 pm
Post subject: Re: REVIEWS: The X-Axis - 12 November 2006 [Login to view extended thread Info.]
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yusaku-jon-3.TakeThisOut@dca.net wrote in
news:5a8b1$455af55b$d0005682$18827@dcanet.allthenewsgroups.com:

> searching online for a
> webcomic by someone inspired to do something similar (which isn't
> likely to be too original, but...) is the best thing.

Web comics are interesting because several make their money through
merchandising.

Phil & Kaja Foglio's Girl Genius is particularly interesting because
they claim to be more financially sound *after* switching from printed
monthlies to free three page a week online web comic format. But then
again, they had some real horror stories when it came to print
distribution.
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hogfat

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Posts: 47



(Msg. 9) Posted: Thu Nov 16, 2006 2:25 am
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"hogfat" said:

> So I'll guess that advertising then brings ~$10 million a quarter or 33% of
> net income.

Or quite not (<1163569867.449921.96270.TakeThisOut@m7g2000cwm.googlegroups.com>).

RATES (1-time full page)

FULL NETWORK - $72,000
SENIOR - $52,020
JUNIOR - $33,100

With the estimated 8 pages of non-cover ads per book, that's only $576 000 a
month. Multiply by 3, add in something for a nice round total, including cover
ads, and I'll revise ad revenue to $3 million a quarter. It looks like my quick
estimate for the book market was likely off by a factor of 2 ($4.5 million a
quarter vs. about $10 million a quarter).

--
the X-Database
http://www.fermium.org
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tankertron2

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Posts: 10



(Msg. 10) Posted: Thu Nov 16, 2006 3:35 pm
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Paul O'Brien wrote:
> Thirdly, it's been pointed out to me that if you're so minded, there's
> this new-fangled file-sharing technology which allows you to avoid the
> adverts altogether. And it's free! Now, personally, I don't condone
> copyright infringement. But that aside, comics publishers have one big
> practical point in their favour when it comes to this issue: online
> comics are an awful format, totally lacking in portability

One online 22-page comic is around 10 mb in size, you can probably
store 60+ comics in just one CD and probably the entire run of X-Men in
around a dozen CDs or one or two DVDs so really they are probably much
easier to transport and move around than 400+ issues.

> and
> requiring the reader to squint at a screen.

I believe they have developed software to deal with the above problem.
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nmahney

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Since: Feb 28, 2004
Posts: 463



(Msg. 11) Posted: Thu Nov 16, 2006 6:40 pm
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"William George Ferguson" <wmgfrgsn DeleteThis @newsguy.com> wrote in message
news:lg7nl25t4icug7bheiptuq2tbi7fn1egqt@4ax.com...
> On Wed, 15 Nov 2006 06:18:25 GMT, "hogfat" <hogfat DeleteThis @dizzle.orgies> wrote:
>
> >"teepee" said:
> >
> >> What I'd be very interested to know is - how much of the cover price of
a
> >> comic pays for distribution, corporate profit etc and how much do we
save by
> >> subsidising with advertising.
> >
> >One can always attempt some rough estimations. Marvel sells to Diamond
at
> >around 35-40% of cover price, if I'm not mistaken.
> >
> >Overall U.S. (+UK) Market (in millions US per http://www.cbgxtra.com)
> >July: 34.97 (38.27); 40.42% = $14.13 ($15.47)
> >August: 37.43 (41.65); 36.30% = $13.58 ($15.12)
> >September: 30.81 (34.12); 41.32% = $12.73 ($14.10)
> >
> >So the total retail of Marvel's direct market sales during these three
months
> >should have been approximately $40.45 ($44.69) million. 35% of that is
$14.16
> >($15.64) million, 40%: $16.18 ($17.87). Marvel's states in their third
quarter
> >report that its publishing division achieved net sales of $30.9 million
and
> >operating income of $13.1 million ($17.8 million operating expenses).
> >
> >Assuming the numbers I have for the direct market are right, sales to
comic
> >shops cover almost all operating expenses, coming $3.7 million short in
the
> >worst estimate. (Though it's quite likely that all these sales aren't
reflected
> >in Marvel's three months ending 09.30.06, June 2006 seems to reflect
slightly
> >higher sales and estimating any further residual income from earlier in
the year
> >proves too involved for this excercise.)
> >
> >But the direct market isn't the only channel for Marvel's comics and
trade
> >paperbacks, there's also the regular book market (handled through
Diamond, but
> >not reflected in their sales charts). Unfortunately, book market sales
are not
> >so readily available, but Brian Hibbs has published BookScan's
> >(http://www.newsarama.com/Tilting2_0/Tilting25.htm) last week numbers the
past
> >three years. The 25 Marvel books on the 2005 list carry a total retail
price
> >around $2.4 million for the year, or about $600 000 per quarter. In
reality
> >this number tells us almost nothing as the book market also has
discounts,
> >however, BookScan only covers about 70% of the book market and each year
Marvel
> >releases on the order of 10+ times the number of books listed. While
Marvel's
> >revenue for the books on the list may only be about 50% ($300 000), the
total
> >book market may bring at least $3 million in revenue per quarter.
> >
> >Working with the realistic worst case assumption that Marvel's sales
through
> >Diamond fall $2.2 million short of covering operating expenses (Diamond
UK
> >cannot be ignored), the book market seems to help publishing break even.
It's
> >also necessary to note that net sales increased $5.1 million in the 2006
third
> >quarter. Checking back at cbgxtra, Diamond would seem to bring $3.6
million of
> >that increase, with only 2006 accounting for UK sales. Now I'm working
with a
> >net income estimate of $4.5 million a quarter through book market sales,
which
> >seems short to me, but maybe not. So I'll guess that advertising then
brings
> >~$10 million a quarter or 33% of net income.
> >
> >It seems that, for Marvel, ads may just be all gravy, but gravy looks
good to
> >the investors.
> >
> >> I suspect we're now in an iTunes situation - a (let us say) 50 cent per
comic
> >> download system would prosper, but if they were offered at cover price,
even
> >> without adverts, people would feel ripped off and it wouldn't catch on.
> >
> >It seems to me that the iTunes situation is exactly the situation where
people
> >"would" feel ripped off (and I'd think they should), though they don't.
> >
> >> Might it therefore only be possible with creator owned material?
> >
> >Rich Johnston's Flying Friar comes to mind as a creator owned material
offered
> >at cover price without many complaints.
>
> Phil and Kaja Foglio took Girl Genius online two years ago now, and Kaja
> Foglio says they should have done it years earlier. The comic is free
> (three pages a week) and they basically use it to hype interest in the
dead
> tree collections, it's apparently been working magnificently for them.
>

It seems to do well as a model for quite a few online strips. So far the
only real success stories that I've heard of are humour-based material. It
would be interesting to see if a straight superhero strip could generate the
same interest.

- Nathan P. Mahney -
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baines

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Since: Mar 08, 2004
Posts: 406



(Msg. 12) Posted: Thu Nov 16, 2006 6:40 pm
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"Nathan P. Mahney" <nmahney DeleteThis @hotmail.com> wrote in
news:455c14d3$0$21086$afc38c87@news.optusnet.com.au:
> "William George Ferguson" <wmgfrgsn DeleteThis @newsguy.com> wrote in message
> news:lg7nl25t4icug7bheiptuq2tbi7fn1egqt@4ax.com...

>> Phil and Kaja Foglio took Girl Genius online two years ago now, and
>> Kaja Foglio says they should have done it years earlier. The comic
>> is free (three pages a week) and they basically use it to hype
>> interest in the dead tree collections, it's apparently been working
>> magnificently for them.
>
> It seems to do well as a model for quite a few online strips. So far
> the only real success stories that I've heard of are humour-based
> material. It would be interesting to see if a straight superhero
> strip could generate the same interest.

Merchandising is where online profits really accumulate.

Various online strips are even selling print collections, even when
they may have the entire archive available free online. Mega-Tokyo,
Order of the Stick, Sin Fest, Penny Arcade, etc. Girl Genius has
even gradually been putting all the original print pages online as
free archives.

Some of the comedy as well as slightly more serious (but not
superhero) online strips get extra money at things like conventions
selling merchandise along with sketches and the like.

Humor strips are good for milking a profit out of a well-received
joke. You can do posters, shirts, and the like for such a thing.
Or a really good/popular artist can do okay with cheesecake of
certain themes in a similar vein.

And online strips link very easily with online stores. There are
all sorts of Girl Genius products for sale, often only a click or two
away from the latest strip. Same with Penny Arcade and others.


You really need something you can market. And you need somewhere
to market it. (And it can help to be a nice guy about things, though
that isn't required.)

I'm not sure how viable that is for super hero comics though. The
buying market is different and the licensing market is on an entirely
different scale.

Plus there is the story pacing to consider. Humor strips can have
a "pay-off" per release, whether the release is a single panel, a
three panel, or a full page (as in Girl Genius.) A non-humor
superhero comic of modern stylings may need multiple pages at once
for readers to feel it worth their time to read. But it still would
only take a short time to read through them, which can affect how
the readers perceive its worth. Which can affect their support.

And people that might actually have real talent at a superhero
comic probably also have some desire to break into the "real"
business of print, anyway...
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baines

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Posts: 406



(Msg. 13) Posted: Thu Nov 16, 2006 11:51 pm
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"Peter Mason" <tankertron.TakeThisOut@hotmail.com> wrote in
news:1163720128.540542.149690@m7g2000cwm.googlegroups.com:

>
> Paul O'Brien wrote:
>> Thirdly, it's been pointed out to me that if you're so minded,
>> there's this new-fangled file-sharing technology which allows you to
>> avoid the adverts altogether. And it's free! Now, personally, I
>> don't condone copyright infringement. But that aside, comics
>> publishers have one big practical point in their favour when it
>> comes to this issue: online comics are an awful format, totally
>> lacking in portability
>
> One online 22-page comic is around 10 mb in size, you can probably
> store 60+ comics in just one CD and probably the entire run of X-Men
> in around a dozen CDs or one or two DVDs so really they are probably
> much easier to transport and move around than 400+ issues.

If you only care about "readable," you can get away with scans of a
third that file size, but artifacting will be noticeable. (And it
depends on the detail of the art. Comics from the 60s tolerate
compression artifacts to a different degree than a pencil-heavy 90s
book or a high quality colored book.

10mb is a good standard though, giving images that are wider than
the average computer screen and without visible artifacts.

>> and requiring the reader to squint at a screen.
>
> I believe they have developed software to deal with the above problem.

Larger screens are perhaps the biggest advantage.

And as was mentioned earlier, laptops work particularly well as you
can turn them sideways for a page-shaped screen. (Normal orientation
generally involves at least vertical scrolling for any decent image
size.)
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yusaku-jon-3

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Since: Sep 18, 2006
Posts: 3



(Msg. 14) Posted: Fri Nov 17, 2006 2:02 am
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On 15-Nov-2006, Billy Bissette wrote:

> Web comics are interesting because several make their
> money through merchandising.
>
> Phil & Kaja Foglio's Girl Genius is particularly interesting
> because they claim to be more financially sound *after*
> switching from printed monthlies to free three page a week
> online web comic format. But then again, they had some
> real horror stories when it came to print distribution.

If what I heard once is correct, and I also have some personal experience
from quite a few years back when I was just another dumb schlub trying to
break into to comics business, just getting the publisher to accept your
crazy ideas is a real pain in the ass. First off, there's the somewhat
reasonable reluctance to try something new from someone that might not be
one of the "cash cows" of the industry as it's set up these days. Then
you have the concerns about how much of a cut in the profits from any
sale that publishers might want to take to cover the costs of setting up
the printing equipment and materials (inks and paper) involved. There's
no wonder, then, that the Foglios have turned towards self-publishing.

If you have a brilliant idea but are reluctant to go with any of the Big
Three comicbook publishers and have no idea how the target audience might
react to it, you may as well go for self-publishing. It worked for Stan
Sakai's /Usagi Yojimbo/. After some years spent bouncing from indie
publisher to indie publisher, he finally ended up with Dark Horse, where
he's been turning out steadily ever since. In the webcomic format, it
becomes a double-bonus as you won't really need to be paying for anything
besides the original materials used in producing the art, paying for the
ISP service to use the bandwidth for displaying the scanned images online
and the occasional upgrades in hardware involved (say, a new large-format
scanner and a faster computer).

As for the Foglios themselves, they do have an extensive background in
indie publishing dating back to the fanzines of the 1980s. I recall a
little gag strip that Phil had done for the first /Robotech/ art book
back in 1985 in fact. Shortly after that, he was also doing erotic
comics (/Xxxenophile/?) while that was kind of blossoming. Now he's
moved on to a wider audience with /Girl Genius/.

--
Yusaku Jon III
http://members.dca.net/yusaku-jon-3/
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henry1

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Since: Mar 08, 2004
Posts: 4



(Msg. 15) Posted: Fri Nov 17, 2006 3:28 am
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In article <Xns987D2B29C4439whatcholookinat DeleteThis @207.217.125.201>,
Billy Bissette <baines DeleteThis @coastalnet.com> wrote:
> Plus there is the story pacing to consider. Humor strips can have
>a "pay-off" per release, whether the release is a single panel, a
>three panel, or a full page (as in Girl Genius.) A non-humor
>superhero comic of modern stylings may need multiple pages at once
>for readers to feel it worth their time to read...

What I was told once was that ending each page with a hook of *some* kind
(finish a joke, have a minor cliffhanger, etc.) has long been considered
good writing practice regardless of the exact type of comic, to keep
people turning the pages. It doesn't have to be a *big* payoff, or a
major plot element.

Girl Genius has occasionally put up two pages at a time, to permit a
big scene or a splash page or something like that.
--
spsystems.net is temporarily off the air; | Henry Spencer
mail to henry at zoo.utoronto.ca instead. | henry DeleteThis @spsystems.net
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